This paper investigates the influence of social media marketing on brand name impression and model belief toward the purchase intention of Indonesian Male’s Skincare. The research proposes a model that displays the influence of skincare marketing procedures through social media for male millennials generations. A quantitative method is utilised to collect the information to aid the product using online surveys. The data ... [Display total abstract] samples are collected from 203 male respondents utilizing non-probability sampling methods with ease sampling approach.

trust and commitment are vital in creating very long-expression associations among organizations and shoppers. Efficient interac-

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The investigate has two realistic contributions. To begin with, it could function a tutorial for marketers and advertisers while in the elegance Centre

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